What’s a bargain-hunting parent to do? It helps if you can find someone who’s done some research for you.
The Shopping Mom to the Rescue!
In an attempt to do a scientific, apples-to-apples comparison, I recently conducted a price test of six popular baby product web sites. I purchased a basket of common baby products from each site.
All of the sites I chose were well-established businesses, with reliable customer service, and a good selection of products. Many offered extra services, like reader reviews, shopping checklists and helpful tips. The sites were:
1. BabyCenter (http://www.babycenter.com)
2. Babies R Us (http://www.babiesrus.com)
3. Baby Universe (http://www.babyuniverse.com)
4. Baby Catalog (http://www.babycatalog.com)
5. Shopping.com (http://www.shopping.com)
6. Target.com (http://www.target.com)
Shopping.com isn't a retailer. It's a comparison shopping service. But I included it because it’s supposed to be able to find you the best deals online. I wanted to see if it lived up to its promise.
The Results
Remember the $57 I talked about wasting earlier? That was the difference in total cost between the cheapest site I shopped and the most expensive. A pretty hefty chunk of change, considering my basket had just four items:
1. A Britax Roundabout car seat in Denim (the price can differ depending on the pattern)
2. The First Years On the Go booster seat
3. An Avent newborn starter set
4. A Boppy
I used my address in Maryland to calculate shipping and tax. Obviously, the cost to you will vary, depending on where you live.
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